Focused on Land. Built Around Results.

We work across Florida's Space and Treasure Coasts, and in select Florida growth markets such as Citrus Springs, with clients ranging from individual landowners to regional and national builders.

About Palm & Pine

Palm & Pine Real Estate Advisors is a full-service vacant land broker focused on land and development-oriented real estate across Florida.

Our background in site development and construction gives us a practical understanding of how land is actually used and valued-not just how it is marketed.

Our approach is centered on identifying the best use of each property and structuring transactions that align with real-world development and investment criteria, informed by experience across 250+ land transactions. 

We work with a range of clients, from individual landowners to regional and national builders, and focus on making the process clear, straightforward, and aligned with each client's goals. 

Site Selection & Development

We also assist with site selection for retail, hospitality, industrial, medical, and large-tract residential  developments across Florida on a selective basis. 

Our background in development and construction allows us to evaluate sites beyond surface-level criteria and align opportunities with real-world project requirements and timelines. 

Get in Touch

For the quickest response, please call or text (321) 317-0268 directly. 

Thinking About Selling Your Land?

If you are considering selling your vacant land, whether a 1/4-acre lot or a larger tract, we can help you evaluate your options and connect with the right type of buyer. 

We work directly with individual buyers, investors, and builders, allowing for flexibility in structuring deals based on your timeline and objectives.

Call or text  (321) 317-0268 to discuss your property.

Meet the Broker

Rocky Lee is the broker behind Palm & Pine Real Estate Advisors. His background in site development and construction provides a practical understanding of how land moves from raw parcel to finished product - informing how each property is evaluated, positioned, and ultimately sold.

He works directly with landowners, builders, and investors, with a focus on aligning each property with the right type of buyer and helping clients make clear, confident decisions throughout the process. 

Rocky holds degrees in Construction Management and Real Estate from the University of Florida and takes a data-driven, straightforward approach to every transaction, while keeping the process clear, practical, and aligned with each client's goals. 

Frequently asked questions

It all began with a simple idea fueled by a deep passion. As a small business, we pride ourselves on personal attention and dedication to every detail. Our approach is rooted in quality and integrity, ensuring that everything we do reflects our commitment to excellence.

Why should I choose Palm & Pine?

At Palm & Pine, we believe every client deserves personalized guidance, honest communication, and a seamless real estate experience. Whether you're buying or selling, our team is committed to understanding your goals and providing knowledgeable support every step of the way. We focus on building lasting relationships through professionalism, transparency, and results you can trust.

What fees are involved in selling my property?

The cost of selling a property can vary depending on several factors, including the property's location, value, and the services required throughout the transaction. During your consultation, we'll clearly explain all expected costs—including any brokerage commissions or closing expenses—so you know exactly what to expect. Our goal is to provide complete transparency with no surprises.

How do I know what my land is worth?

The value of your land depends on several factors, including its location, size, zoning, accessibility, available utilities, and current market conditions. Our team can provide a professional property evaluation using recent comparable sales and local market data to help you understand your property's estimated value and selling potential.

How do I schedule a consultation?

Scheduling a consultation is simple. You can contact us by phone or through the contact form on our website. Once we receive your information, a member of our team will reach out to discuss your needs and arrange a time that works best for you. We're here to answer your questions and help you take the next step with confidence.